How’s this for a niche business?
DaLuca Straps is a manufacturer of high end watch straps. They create one-of-a-kind custom straps for expensive watches like Panerai, Bell&Ross, Patek, IWC, and JLC. Each strap is uniquely handmade, so you’ll never run into someone else with the same strap. Dan also creates vintage watch straps that are truly stunning and made out of WWII leathers and custom straps that are made to the customer’s exact specifications.
I don’t know why, but I just assumed that all watch straps were made on an assembly line in China somewhere, but DaLuca has videos on their website of their young owner, Dan, demonstrating how he makes the straps from premium leather.
Here’s the first of six.