James E. Stitt, chairman, CEO and president of Cutco Corporation, has been named the 2009 – 2010 chairman of the board of the Direct Selling Education Foundation (DSEF). His term became effective as of June 2009. Stitt’s appointment continues more than 30 years of Cutco’s active participation and leadership within the DSEF.

The DSEF was created in 1973 by visionary leaders of the Direct Selling Association (DSA) to educate the public about direct selling and serve as the industry’s goodwill ambassador. Headquartered in Washington, D.C., the international non-profit organization offers unique and comprehensive programs on contemporary issues of importance to business executives, consumer advocates, academics, students, public policy officials, and members of the small business and entrepreneurship community in the United States and abroad.

Stitt’s appointment makes him the third Cutco executive to concurrently serve on the board of the DSEF. Sarah Baker Andrus, director of external relations and academic programs for Vector Marketing and Albert DiLeonardo, president and CEO of Vector East, also hold positions as board members. Andrus has been actively involved in leadership roles within the DSEF for 11 years. She currently serves as a vice chair of the DSEF’s board and is a member of the executive board. She also chaired the organization’s academic programs committee for the past 6 years and currently chairs its women’s initiative committee. DiLeonardo has served on the DSEF board of directors for the past two years.

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