31 + 22squared = More Ways To Have Fun

Franchising.com:

Baskin-Robbins, America’s favorite neighborhood ice cream shop, announced today that it has awarded its advertising account to 22squared. Kirshenbaum, Bond, Senecal + Partners; Ogilvy & Mather; and Merkley + Partners also made final presentations. Pile and Company managed the review.

“As Irv Robbins used to say ‘We don’t just sell ice cream. We sell fun,'” said Dave Nagel, Director of Brand Excitement for Baskin-Robbins. “We are absolutely thrilled to be working with 22squared and look forward to creating work that delights our guests in creative and unexpected ways.”

“We are looking forward to a long and successful partnership with Baskin-Robbins,” said Richard Ward, President and CEO of 22squared. “The belief in the power of brand advocacy is the core around which our entire agency revolves. Developing work to engage customers on behalf of a brand with such universal appeal as Baskin-Robbins will be an exciting opportunity for us.”

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