Graphic Arts Online:
The success of a franchise business depends greatly on the opinions of its franchisees. That’s why AlphaGraphics wants people to know about its World-Class Franchise Certification from the Franchise Research Institute, which it recently received for the fourth year in a row.
“Receiving this distinction again this year speaks volumes about AlphaGraphics as a company,” said Art Coley, vice president of global development for AlphaGraphics, who notes that the World-Class Franchise ranking is achieved based on feedback from a company’s franchisees.
In order to receive certification, AlphaGraphics had to earn a positive rating from two-thirds or more of its franchisees on questions focusing on topics such as the quality of the company, its competence and its commitment to franchisees. The survey was delivered in October and was completed by over 70 percent of AlphaGraphics owners.