How Visible Is Your Business?

If you want to succeed in business then you will need your potential customers to know that you exist. If they don’t know you are there, how can you expect them to buy from you?

Connie Edwards at the Savannah Morning News shares her list of things that every small business should consider.

Advertising

How visible is your advertising to your target market? To answer this question, you first need to be able to describe your targeted customers and understand their habits. Then take a look at your advertising methods and compare that with what your customers read, watch, listen to, etc.

Location

How visible is your actual physical location to your customers? One way to gauge this is by simply asking customers who do come in whether they had trouble locating the business, and if they did, why.

Internet

How visible is your business to those searching the Internet for your product or services? Don’t just put yourself out there and hope for the best. It takes money, time and effort to increase the chances that your business will be found by the right people.

Community

How visible are you and your business in your community? You can get so busy working on the everyday operation of your business that you don’t take the time to get out and do some needed networking.

Photo by notsogoodphotography

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