While charm bracelets are not a new concept, I think we can all agree that a bracelet made up of pennies, nickels, or quarters is definitely different. It is the uniqueness of the idea mixed with the custom options that come with it that has Jeff Byer, the owner of Reminicents, hoping that you’ll give his jewelry a chance. With years reaching as far back as the 1880’s, it is possible to customize your bracelet or necklace to represent nearly any moment from within your life.
Tell us a little about Reminicents.
Reminicients is a coin website which provides unique jewelry items as well as coins for business, scrap booking , numismatics and soon for educational purposes.
When was it launched?
The company started from a coin hobby in 2003. The numismatics knowledge started for Jeff in the late 1950’s when his uncle Nate taught him about coins. Lifelines were learned in the late 1980’s in a psychiatric class at Jeff’s job and both came together when Jeff retired. Bonnie joined Jeff at this time to help develop the Lifetime Bracelet which is the cornerstone of the jewelry division. Bonnie came up with the name Reminicents while they were enjoying a swim on vacation.
What inspired you to start your business?
Jeff wanted to make a unique bracelet for Bonnie and started gluing coins to copper bands.
How far back do the dates available for purchase go?
Coins at present go back to 1880 for jewelry and are used for women who have researched their family tree and want to connect with loved ones or past events.
Would you mind describing your business opportunity for us?
Reminicents has grown into a coin company which provides coins for business. Multi-faceted age groups are targeted with rolls of coins, jewelry and small envelopes of coins for children. We call this multi-tiered targeting.
Do you have any previous experience that has been helpful in business?
Since retiring I have taken numerous business courses on how to run a small company and above all else have been inspired by the writings of Robert T. Kiyosaki.
Have you always been entrepreneurial?
As a high pressure correctional social worker in a stressful environment and Bonnie’s job as a teacher we have enjoyed the hobby of collecting radios and toys to reduce our stress levels.
We have been vendors at numerous radio and toy shows.
What goals do you hope to accomplish over the next year or so? What are some of your long term goals?
For this year our goal is to develop new jewelry products and expand into the educational field by using coins as historical learning tools. In the long run we would love to expand into sporting events using coins for salient years of the team.
What are some of the lessons your business has taught you?
Business is like a giant iceberg and it is up to the individual to chop away a small piece of ice and become a unique entity. Business is also a great way to meet interesting people and gain a sense of self worth. Every day we dream of taking our business to the next level. We have learned to never be satisfied with the status quo and are always looking for ways to improve our products.
Do you have any tips for fellow entrepreneurs that are just getting started?
The only advice we can give fellow entrepreneurs is follow your heart and don’t be afraid of failing. Naturally, you increase your chances for success when you read as many books on business as possible and you hire the best people available to help you develop your ideas when you are in unfamiliar territory. You don’t need to reinvent the wheel. Lastly, don’t be afraid to ask your friends for help and see if they have some ideas to help you achieve your goals.
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