Speaking at one of Midland College’s Black History Month Events Friday evening, Vice President of Soul Purpose Cheryl Cormier said their company is just one of the many examples of what can come from pursuing one’s goals.
“Find a passion,” said Cormier, who was born in Texas and now lives in Florida. “Find something that you really enjoy.”
When individuals come out of school, she said, they either become an employee where they’re helping someone else to realize their dream or they may become an entrepreneur and use their own skills and talents to build something new.
In the case of Soul Purpose Lifestyle Company, which is a direct sales company that carries skin care products and supplements, among other things, Cormier said it started after another company abruptly ended.
President and CEO of Soul Purpose Nadine Thompson and Cormier had become friends over the past decade and when Thompson’s other business ended they decided not to waste time and to start something new right away, Cormier said.
After beginning with a “soft-launch” of the business in January of 2008, Cormier said they were supported by about 3,000 men and women who helped them achieve their grand opening in May with just a few products.
From there it grew and by January of 2009, she said, the company had sold more than $1 million in items.
Today the company has more than 150 branded products, 3,000 consultants nationwide — including a handful in Midland — and is rated one of the top 25 direct sales companies in the country.
Logo from Soul Purpose