A reader wrote:

Dear Dane,

Does my small business need a website, or can I just a Facebook Fan Page to promote my services?

If recent big television commercials are any indication, some very large companies think that they can do business online without a website. During Super Bowl 44, for example, many of the ads didn’t include the company’s website URL, instead they pointed viewers to either a Facebook fan page or Twitter page.

Is this a trend that small business entrepreneurs should emulate?

No, because no matter how much you can customize your Facebook page, a third party is still controlling your content. What if you somehow violate one of Facebook or Twitter’s terms of service? What if they shut down or change the address of your page? What if, like Yahoo did with Geocities, they just decide one day to shut the whole thing down?

Readers, what do you think?

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