Zoup! Is On

City Pulse:

Zoup! is coming to Lansing. Founder and managing partner Eric Ersher says the Midwest and Northeast regional chain is looking to soon fill the space between already established franchises in the Detroit and Grand Rapids markets.

“Lansing has been identified as a musthave market for Zoup!,” Ersher said. “There are two candidates up for the franchise in the Lansing market right now, and we hope to award one within the next four months.”

The time it takes to get a Zoup! restaurant up and running after naming a franchisee varies greatly, Ersher said. Securing real estate is usually the most cumbersome obstacle, typically taking anywhere from one to nine months. After a location is secured, a new Zoup! restaurant is within a couple months of opening.

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