Female Entrepreneurs Less Profit Driven, More Risk Adverse

SanLouisObispo.com:

The American public’s attitude toward female business owners hasn’t changed much in recent decades, according to a new national survey, with 94 percent saying women only want to contribute to the family income and not grow a business.

A nonprofit organization, Count Me In for Women’s Economic Independence, commissioned the survey, and a woman-owned business, Candice Bennett & Associates Inc., conducted it.

At a news conference Wednesday, Count Me In founder Nell Merlino said the survey shows the issues preventing women from expanding their companies at a time when the country desperately needs job creation.

More than three-quarters of people surveyed said profit isn’t very important to women, and 84 percent agreed women are more risk-averse than men. Merlino said the results show perceptions have not improved much since the 1970s, when many women began entering the workforce.

A companion survey of female business owners said more than 80 percent of women want to grow their business, but half think hiring new employees could hurt revenue.

Editors Note: If you’re a female business owner, would you say that survey does/does not describe you? Why?

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