Has entered Indian market through Trent, the retailing arm of Tatas.
Products from the stable of the world’s third largest retailer, Tesco, have entered the Indian consumer market through Trent, the retailing arm of the Tatas. Tesco has an exclusive franchisee agreement with Trent.
About 50-odd private brands, including Tesco Value, Daisy and All About Men, of Tesco are being sold through Trent’s hypermarket chain, Star Bazaar. The brands mostly in the health and beauty category are priced between Rs 59 and Rs 349. Hypermarket is a large-format supermarket where groceries and merchandises are sold. The arrangement is expected to help Star Bazaar increase sales by marketing international brands. Read more.