The moment Danielle Pettiford walks through the door of her favorite grocery store, she walks in prepared says With her book of coupons she is ready to shop.

As she checks her register receipt at the exit door, Pettiford quietly celebrates another grocery store victory that saved her hundreds in the check out line.

The Williamstown mother of three (with one on the way) has mastered the art of coupon clipping. And she refuses to silence her secret, that often cuts her grocery bill in half.

Using her background in accounting and experience working at Whole Foods, Pettiford, 33, started her own endeavor – The Coupon Bailout – that teaches consumers to effectively use manufacturer coupons to maximize savings on food and household products from breakfast cereal to toilet paper.

“I get food for free or save a ridiculous amount of money,” she said. “Most people buy generics, but they aren’t really cheaper if you know this process.”

The trick is to combine coupons with store sales, and understand a coupon’s barcode.

Two years ago, the Pettifords decided to make a change to a single-income household. If she stayed home with her daughters, the family would need to cut back and find new ways to save here and there. After some research, they saw results immediately, she said.

The first time they put the Coupon Bailout method into practice, Pettiford and her husband, Hasani, paid $19 for $170 worth of groceries.

“I have pictures of my husband standing next to the plethora of stuff like, ‘YES!’” she said.

Pettiford said the demand for her knowledge is making her popular among heads of households, and she makes her money with the Coupon Bailout by speaking at conferences, churches, colleges, and other events.

“We do private and public meetings or conferences where we have a PowerPoint presentation, and we walk them through what’s happening in the economy, why food prices are skyrocketing, and we teach them how to read the barcode to get maximum value,” she said.

Photo by mu0x

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