Is your niche perceived as being full of scammers and jerks? You’re not like that, but how do you develop trust, build authority and be seen as authentic? There’s a great post up on Problogger with a few thoughts on the topic, none of them by themselves will flip a switch and make everyone trust you — but I think combined they help:
- Persist
- Be Personal
- Be Relatable
- Be Accessible
- Be Useful
- Be Transparent
- Be Trustworthy