Even though January’s snow forced some of Domino’s Pizza stores to close – much to the relief of its delivery bikers no doubt – the company still got off to a good start to the year.
Like for like sales rose 10.5% in the 13 weeks to the last weekend, with total sales up 17.5%, helped by its many deals including WH Smith vouchers and Two for Tuesday offers. Online sales jumped 52%, and now account for 28.8% of UK deliveries.
Production trials at its new warehouse in Milton Keynes continue, and it should be up and running from the end of the second quarter. Domino’s said trading continued to be in line with expectations, although it cautioned it was up against some tough comparative figures in the second half of the year.
