The Freemium Summit, an event focused on discussing the ever popular business model and how new companies can best take advantage of it, was held in San Francisco, and since then, interesting stats and bits of information have been popping up on blogs and news sites, reports ReadWriteWeb.
New business models have been a hot topic of discussion lately as we’ve debated both the benefits of freemium and it’s possible replacement model, subscriptions. For any company taking its first steps into the freemium model, it takes careful consideration when deciding how to structure a freemium model, from how much to charge, to which services to charge for.
ZDNet writer Tom Foremski recently published an article on his blog “IMHO” about some lessons he learned during a discussion with a handful of freemium startup executives that could be useful to a startup looking to adopt the popular business model.
Foremski provides us with ten points he gathered from the discussion, and at the top of the list is a wise suggestion: “Don’t try and guess how your users interact with your service, and which features to offer, perform multiple tests of usability, features, and pricing. Intuition is the starting point but test it out against multiple variants.”
This lesson points to the fact that no matter how you plan your site, or how you intend people to use it, they will undoubtedly find alternative uses and features for the site that you either hadn’t thought of or hadn’t though were as important as other parts. If your company is launching out of the gate with a freemium model in place, be sure to carefully review feedback and statistics from your users and don’t be afraid to mix up the model if things aren’t working right.
Continue Reading: “Freemium: Everyone’s Doing It, But How?”
Photo by gedeonenterprise.