Appearing on TV can change your life. While for some it isn’t necessarily for the good but for others, like Dean Cameron, it has rocketed them into success, says Sunshine Coast Daily.

The Maleny inventor hit the headlines in 2008 when his Joinlox joining system was named the invention of the year by the ABC TV New Inventors program.

He had appeared on the show years before with his Biolytix filter, a compact wastewater treatment system that turns raw sewage into irrigation water.

The 2008 win triggered a sudden tidal wave of enquiry into both products.

“It went off like a bomb,” Biolytix CEO David Cattell said.

“It created a huge amount of awareness that a small company wouldn’t have the marketing budget to create.

“But it also created its own set of problems, which I prefer to call challenges, around rapid growth.

“At the time, we were not able to keep up with demand and the amount of orders coming in, so we needed to build a service business behind that.

“It’s one thing to take the order, but you need to build in really good customer support services as well.

“So my theme has been to build capability rapidly to ensure we have the skills to deliver on our promise.”

Mr Cattell, who came on board as CEO 18 months ago, said he had overseen some changes in the business to deal with the growth.

“The challenge for any business is making sure you stick to the basics, get those things right and not get ahead of yourself,” he said.

“So we are focusing on our core business which is our residential offer and building a new business unit to complement that called product support, to support the clients and products after the sale.”

Photo from Joinlox