A married homeowner for 20 years, Lori Mitchell was struggling with home renovation projects when she learned about Tomboy Tools â€” a tool and DIY company that creates a full line of power tools, hand tools and specialty tools ergonomically designed to be female friendly â€” eight years ago.
Thatâ€™s when the proverbial light bulb went off in her head.
Single women are the fastest-growing segment of homebuyers, Mitchell said yesterday.
â€œBack in the old days, you waited until you got married to buy a house and now, thatâ€™s all out the window,â€ said Mitchell, now the president and CEO of Tomboy Tools Canada. â€œMost women will be on their own at some point in their life.
Theyâ€™re inspired by all the programs and the magazines and they want to install that floating shelf in the bedroom but theyâ€™re not sure how,â€ she added. â€œYou donâ€™t have to sign up for a class to do that.â€
Logo from Tomboy Tools