Monika Jansen writes at the Grow Small Business blog about her relationship with Twitter.
The reason I hated Twitter was because it was so exclusionary. How do you figure out that tweet jargon, all those @’s and #’s, on your own? How do you find people to follow? How do you un-follow people who are suddenly annoying?
And how on Earth am I supposed to keep up with it and use it as a communication tool with clients and prospective clients and people in my industry when I also have Facebook, LinkedIn, email, paperwork, and my actual work to keep up with? I figured it out on my own, but still…I hated it.
All of that has changed.
For now, lo and behold, Twitter has wizened up. They have published a user’s guide for business owners called Twitter 101 for Business.
Why it took so long I’ll never understand. However, I’m glad it exists, because it explains exactly how its real-time communication tool can help you connect with clients.
They offer examples of how and why to use Twitter: you can follow conversations about your company, product, or service; get instant feedback; solve problems quickly, or offer special deals exclusively via Twitter.
Photo by blog.acm.org.