A fast-growing new player is conquering the nutrition retail segment by offering an “unintimidating” experience for its customers. After opening more than 30 locations in less than 18 months and deals signed to double its presence by year’s end, all eyes are on Complete Nutrition as the industry’s next rising star.

Complete Nutrition, whose 35 upscale nutritional supplement stores nationwide feature exclusive weight loss and sports nutrition products in a spacious, open and orderly setting, is on the fast track to reach the 100 franchise milestone – just three years after franchising the concept.

“Our unprecedented growth during the worst economic period in recent memory is a testament to our proven business model and a line of products that allows us to tailor safe and effective programs for each customer,” said Ryan Zink, President of Complete Nutrition. “In a short period of time, we have grown our franchise into one that is emulated throughout the industry.”