Love him or hate him, Howard Stern is without a question one of the most successful figures in American media. His deal with Sirius is worth hundreds of millions of dollars.
According to New York News Today, as a small business owner you can learn from Howard Stern’s playbook — even without the potty humor and strippers. Here are a few of the lessons you can take and use for your own marketing success:
1. Tightly Targeted Market
Howard Stern knows his audience and consistently gives them what they want. He is unapologetic and does not try to make his offering more palatable for a wider audience.2. Consistent Brand
You always know what you’re going to get when you tune in or tune out Howard Stern.3. Branding Authentically
When Howard Stern takes the microphone, you get the sense that he is 100% honest — putting his real self forward.4. Multiple Channel Presence
Howard Stern is known for his radio show, but has made successful forays into books, television, movies, and the Internet.5. Embracing Technology
Howard Stern’s move to Sirius satellite radio, and his On-Demand cable broadcasting, shows that he’s on the leading edge of technology. Undoubtedly the audience he will bring with him will create economic pressure that changes radio forever.Photo by Sirius.