Small and minority-owned businesses have a chance to expand product sales through a partnership with, reports The Salt Lake Tribune.

Dubbed the “Main Street Revolution Initiative,” the effort is intended to increase the visibility of small businesses that lack exposure to national markets, said Overstock CEO Patrick Byrne.

“By joining our network, small-business owners can reduce their supply chain costs and expand the awareness of their products among a much bigger audience,” Byrne said.”

Initially the products that those businesses will offer for sale will be listed in their appropriate shopping categories on, he said. But once a critical mass of partners is reached, their products will be consolidated into a “Main Street” store on the company’s website.

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