From jewelry designers to musicians, from shop owners to authors, everyone is looking for a way to sell products or services online. How do you begin, and what do you need to know about setting up and managing an online store for your business?
According to Jennifer Shaheen at Entrepreneur, your customers are looking for more. Customer reviews have become standard in today’s e-stores, and they serve two purposes: They can help increase sales, and they provide an opportunity for your customers to give you feedback.
Providing customers with wish list tools for sharing their interests with friends and family is not a standard feature on most e-commerce sites, but for certain websites this feature can help your customers get what they want and even share their lists on social sites.
Fresh content about your products is a must for any site. Plan your site around sharing information about the best uses of your products or highlight different customer stories about how your e-book impacted their lives. The message needs to stay fresh, so plan your site with more than just a shopping catalog–plan it with a sense of community
Photo by FunPhotoBox.