Nation’s Restaurant News:
Since its formation in 2007, multiconcept franchisor Trufoods LLC has sought brands with unrealized potential and looked to restart their growth. Now the holding company for Wall Street Deli, Pudgieâ€™s Famous Chicken, Arthur Treacherâ€™s Fish and Chips, and Ritterâ€™s Frozen Custard, Trufoods is back on the hunt, this time for franchise operators.
Increasingly, Trufoods and other restaurant franchisors are turning to social media to attract potential operating partners as a way to supplement traditional efforts like online classifieds, trade shows or franchise brokers.
The push to recruit franchisees through social media started with the diminishing returns New York-based Trufoods saw with classified Web portals and franchise trade shows, said chief development officer Gary Occhiogrosso.
â€œAs those vehicles work less and less or bring more unqualified buyers to the table, we needed to look at other forms of getting the word out,â€ he said. â€œWhere do those people exist? Theyâ€™re reading the trade publications, and theyâ€™re on executive groups on Facebook or LinkedIn.â€