Contempt for the familiar is a natural human condition, so it comes as no surprise that a Griffith University survey into conflict in franchise relationships has revealed that more than a quarter of franchisees don’t trust their franchisor.
Given the current size of the franchise sector, that translates to roughly around 18,000 or so franchisees who may not trust their franchisor.
But before anyone gets upset about this statement, it’s important to consider the concept at the heart of the issue – trust.
Trust is a multi-dimensional concept that exists between two or more parties and determines the extent to which one party can rely on the words and deeds of the other.
It is also a fluid commodity of which its levels can rise and fall according to circumstances and situations that may not have been foreseen at the time that either party decided to enter into a relationship. Read full article.
