Banking on the great success of the ICEF 2008 and 2009, and for the first time in the Middle East, Marcom will be launching its first show for the Franchising, Branding, Vending Machines and Licensing Expo, the WeBrands, the only exhibition of its kind in the Middle East.

The show and conference will take place at the Riyadh Holyday Inn(al-qaser), June 1-3, 2010. The show will provide for complimentary workshops to learn more about the branding and franchising, as investment and business tools for the young generation of Saudi entrepreneurs.The show will highlight various countries’ experiences and companies’ know-how in the fields of Branding, Licensing, Vending Machines, and Franchising and how these concepts can best be adapted to the evolving and budding Saudi market.