Quest Turns Into MultiMillion Dollar Biz

Billings Gazette:

Kim Ormsby was supposed to be a corporate executive or a veterinarian.

What she was not supposed to be was the inventor of a new kind of cloth diaper that has catapulted the growing industry forward or the founder of a natural-infant-care company that has grown explosively each year since she started it in her Bozeman home in 2003.

That kind of success, said Ormsby – the Small Business Administration’s Montana 2010 Small Business Person of the Year – has come as a great surprise.

“This type of momentum with a product is pretty rare,” she said in an interview this week at the Bozeman corporate offices of The Natural Baby Co. and its signature product, the GroVia line of cloth diapers and biodegradable/compostable disposable diapers.

Since it was introduced in 2009, Ormsby’s GroVia cloth diaper design has changed the world of cloth diapering, selling about 4,000 diapers a month worldwide and emerging as one of the top-selling cloth diapers in the global market. The success has propelled her family-owned company into a multimillion-dollar business.

Screenshot From The Natural Baby Company

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