Geox Wins Franchising Award

FashionUnited.co.uk:

Shoe manufacturing group Geox just took home the Franchising Award 2010 for the innovative concept its Geox Shops. The prize is instituted by the AZ Franchising magazine and awarded every year by an academic scientific committee of the sector.

The 9th edition of the ceremony took place at Palazzo Cusani, the NATO Milan headquarters. The Franchising Awards Committee selected this edition’s five winners amongst over 1,000 Italian companies. The winners were judged on their ability to innovate the concept of point of sale in their own way and sector. Besides Geox, Natuzzi, Yamamay, NAU! Ottica and 7camicie have also received the award. The winners of the past editions include Burger King, Calzedonia, Ferrari, Pirelli Re Franchising, Tecnocasa, Italgas Più, Enel.si, Blockbuster and Mc Donald’s.

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