The budding Lebanese franchising industry has reached a turning point and is set to expand beyond the countryâ€™s domestic market, Economy and Trade Minister Mohammad Safadi told The Daily Star during the opening ceremony of the Beirut International Franchise Forum and Exhibition on Thursday.
â€œIt is a turning point for the franchise industry. I see it as an expanding industry that can bring lots of revenues to those companies who are franchising,â€ Safadi said on the sidelines of the forumâ€™s opening session.
The minister was among the keynote speakers who kicked off the two-day forum, which is unfolding at the Adnan Kassar Edifice for Arab Economy in Beirut until Friday.
The event, which is in its first year, aims to offer concerned businessmen the opportunity to hear leading speakers on topics covering the current trends and challenges and of franchising.
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