Drivers in North Carolina will have more than just exhaust fumes to smell says the Charlotte Observer.
A local grocery chain has erected what is believed to be the country’s first scented billboard.
The business partnered with a company that produces smells for hotels, stores and casinos to create their “eau de beef,” a mix of charcoal and black pepper meant to conjure up a freshly cooked steak.
Despite the novelty, scented outdoor marketing hasn’t caught on because of hard to control variables like wind and weather.
Photo by Charlotte Observer.