Vanity Press Goes Mainstream

Vanity press used to be for authors that weren’t capable of finding someone else to publish their book. Not anymore, as the WSJ explains:

Writer Karen McQuestion spent nearly a decade trying without success to persuade a New York publisher to print one of her books. In July, the 49-year-old mother of three decided to publish it herself, online.

Eleven months later, Ms. McQuestion has sold 36,000 e-books through Inc.’s Kindle e-bookstore and has a film option with a Hollywood producer. In August, Amazon will publish a paperback version of her first novel, “A Scattered Life,” about a friendship triangle among three women in small-town Wisconsin.

Ms. McQuestion is at the leading edge of a technological disruption that’s loosening traditional publishers’ grip on the book market–and giving new power to technology companies like Amazon to shape which books and authors succeed.

CC Photo by Dawn Endico.

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