Leading greeting card publisher and franchisor, Card Connection has today announced it aims to strengthen its brand image further in retail outlets across the UK by providing new point of sale display equipment free of charge to its network of franchisees. New header cards for racks and panels,
bus stop signs, caption flags, promotional strips plus spinner upgrades reflecting the new brand will ensure Card Connection’s range of more than 1,200 quality greeting cards will be displayed to ultimate effect in shops supplied by the company’s franchise network, which include the likes of BP, Costcutter, Londis, Netto, Budgens, Spar and Haldanes.
“Our team of franchisees install greeting cards and display equipment on free loan to retailers,” explains Andrew Cutler, sales director of Card Connection. “This creates a win-win situation where retailers only pay for what they sell. Our franchisees regularly visit stores to merchandise the stock and ensure displays always look fresh and up to date.