It’s the best time because realtors are trying to redevelop themselves, they need a new image,” said Majors, the U.S. operations president for the Boulder, Colorado-based company that sells eco-friendly housing. “This is something that could be scalable, that could work in so many green communities.”
At a time when the housing market remains lackluster, Pedal to Properties is putting a new twist on house hunting: having prospective buyers tour their properties on bicycles in a relaxed manner that offers a close-up view of the neighborhood and its subtle details.
“There’s a great movement in the United States toward cycling and sustainability and community development,” said Majors, 40, an Australian-born entrepreneur who previously built and sold a national textbook supply company that employed 400. “This niche is so eye-catching. We’re capturing the health-conscious people.”
