A Florida salesman is hoping the road to his success is paved in simple red bricks.

Next week, Eric Polins will vie to become the “World’s Greatest Salesperson,” a contest put on by Ad giant OgilvyOne to see who can come up with the most convincing sales pitch for an arguably hum-drum product – a plain old red brick.

The St. Petersburg Times says Polins’ strategy is to cast the brick as something everyone needs: a good luck charm.

Here’s the video of Polins’ funny pitch. Click here to see videos made by this year’s other candidates.

Photo by Eric Polins.