According to The Christian Science Monitor, there are plenty of signs these days pointing towards a slow, tepid recovery. Here’s a more hopeful indicator — the Father’s Day factor.
The average adult will shell out $94.32 in Father’s Day gifts this year, up from $90.89 in 2009 according to a National Retail Federation (NRF) survey of 8,431 consumers. Altogether, the country is expected to spend $9.8 billion on dad this year — about $400 million more than in 2009. That’s quite a boost, especially considering that overall retail spending was down 1.2 percent in May.
So what can fathers expect to receive?
* A good meal. About 40 percent plan to treat their dads and grandpas to lunch or dinner on Sunday to celebrate the occasion, and they’ll spend $1.9 billion at restaurants.
* Shirts and ties (of course). Almost 37 percent of the people surveyed planned to buy clothes, spending some $1.3 billion on dad’s wardrobe.
* Electronics. Some $1.2 billion will be spent on gadgets for dad. (New iPhone 4 anyone?)
* Father’s Day cards. About $749 million worth, actually. This year greeting-card buyers can choose from simple 99 cent designs to deluxe $5 recordable cards, so that even if dad can’t see them this Father’s Day, he can at least hear them.
Officially, Mother’s Day has been around since 1914. Father’s Day didn’t become official until 1972, when President Richard Nixon signed it into law.
Photo by markomalca.