California, in its desperate search for revenue, might be the first state in the nation to sell advertising on license plates.
In legislation authored by Senator Curren Price, the DMV has been authorized to partner with innovation companies for the purpose of researching, developing, and implementing new technology at no additional costs to the DMV or State.
The device would look like a standard license plate when the car was moving, but when sensors detect that the vehicle has been stopped for more than four seconds, it would display digital advertising. The plates could also display Amber Alerts or traffic information.