Delphi Display Systems, Inc. announced today that it installed a drive-thru Order Confirmation System (OCS) at a
Subway restaurant located in Rochester Minnesota. After exploring many options to improve her store operations, Subway franchisee, Mary Jeanne Jernberg, chose to invest in a Delphi Order Confirmation System for her drive thru. According to Mary Jeanne, drive-thru sales increased dramatically soon after, and she is quick to point out this increase came from customers that wanted a healthy product but would not have walked in, – so she feels that the restaurant truly tapped an untouched market.
Mary Jeanne explains: “People in the drive-thru have children strapped in seat belts, or are hurrying home and they perceive the drive-thru is quicker. We can get someone through in 3-4 minutes in the drive-thru depending on order size. The criteria I wanted in my system was speed and accuracy. An Order Confirmation System gives the customer a view of their sandwich. They can’t see it but they can see what is on it. If the sandwich comes with onions and they don’t want onions they can see there is a minus sign in front of onions, and they can see the cost of each item too. They don’t get any of that with a speaker post. Also advertised promos and even local community success, like if the local team has a big win – you can tailor the screen for your needs.”