McDonaldâ€™s, the leading global food-service retailer, has achieved dramatic growth using the franchise business model. We estimate that franchised stores currently contribute around 92% of McDonaldâ€™s stock value. The remaining 8% comes from company-owned stores.
By contrast, company-owned stores are still a major business for Starbucks , contributing 46% of its total stock value according to our analysis.
Below we explain in detail why we expect company-owned stores to contribute relatively little to the value of McDonaldâ€™s stock going forward.
1. Decline in company owned stores as McDonaldâ€™s re-franchises them
The number of McDonaldâ€™s own-operated stores has declined by nearly 24% in the past three years, from more than 8,100 stores at year-end in 2006 to around 6,200 stores at the end of 2009.