The boutique design-web-public relations firm VitaminÂ® announced today that restaurant group Big Steaks Management has retained the firm as public relations agency of record. Vitamin’s services will include media relations, social media, community relations and overall integrated marketing consultation for the group’s restaurants in three states.
Based in Baltimore, Big Steaks Management is a franchisee of nine Ruth’s Chris Steak House locations in Maryland, New Jersey and North Carolina. The company, which employs more than 600 people, also owns and operates the Havana Club and the Crystal Room, both in Baltimore.
“We view Vitamin as an integral part of our overall marketing strategy and we’re looking to them to develop innovative ways for us to engage with our customers using traditional, social and web-based media,” said Steve de Castro, Founder & CEO, Big Steaks Management.