Officials Promote Niche Tourism


According to The Billings Gazette, some state officials are convinced that there are riches in the niches for many overlooked Wyoming tourist spots if promoters can attract “rut nuts” and “culture vultures.”

Cultural tourism is niche tourism, but they will come if they have something that is promoted for them to come and see,” said Milward Simpson, director of Wyoming’s Department of State Parks and Cultural Resources.

Simpson and directors of the Wyoming Cultural Trust Fund discussed ways to promote the state’s lesser-known historical and cultural attractions last month during a grant evaluation meeting at Worland’s newly completed Washakie Museum and Cultural Center.

“We don’t know the value of what we have in our own backyards, and we don’t tend to step back and see it from the eyes of folks who have never been west before. It takes a more proactive vision in promoting those things,” he said.

That might include history buffs who visit old battlefields, “culture vultures” who seek out regional festivals and celebrations or “rut nuts” who retrace historic trails.

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