There was a sports theme in the air as legendary NFL player and Super Bowl-winning coach Mike Ditka addressed the crowd at the recent Multi-Unit Franchising Conference in Las Vegas. Coach Ditka talked about the importance of having great players. And finding and developing great franchise players was on the minds of the numerous franchise sales and development executives attending the event. All agree that finding great franchisees is critical to building a successful franchise system.
During the past 9 years, the Multi-Unit Franchising Conference has become a perennial industry hot spot with top multi-unit franchisees, franchisors, and industry vendors all convening for a chance to share, learn, and kindle relationships.
“This is an awesome conference for franchisees,” said Diane Phibbs, director of franchise sales and support for Checkers Drive-In Restaurants. “Anyone who is interested in growing their business should attend. Franchisors that want to build their brand should attend to hear what franchisees are looking for. It’s a ‘can’t miss.'” Continue reading this article here.