It was the viral ad campaign you wished your viral ad campaign would look like.
On the Air:
Marrying Twitter, You Tube, a rising TV personality and a hot ad campaign all in one, Old Spice made a unique online splash this week by posting nearly 100 video shorts in one day and approximately double that over the entire three-day period of the project that directly responded to tweets from celebrities and the unknown alike.
Watch one of the corny, but very highly viewed “commercials” after the jump.