When a person decides to go into business for themselves via franchising, their thoughts inevitably turn to which system, and whether it should be an existing outlet or new operation.
This article addresses the issue of choosing between a new, start up outlet (also known as a “greenfield†outlet), or buying an existing franchised business and looks at a number of interdependent factors that contribute to the choices made by franchisees.
Location
In the first instance, the location of greenfield opportunities or existing outlets for sale will be a primary consideration for any potential franchisee.Most potential franchisees will be looking for opportunities close to their home base, and generally within a 20km radius of where they currently live. Read full article.
