Franchisees looking for one of the smartest investments in Fast Casual/QSR have a new option, thanks to Taco Bueno Restaurants, L.P. The 43-year-old Tex-Mex quick-service chain is expanding its franchise program, opening up specific areas in the Southern, Midwest, and Central Southwest regions to select franchise partners.
The chain recently unveiled a series of innovative new restaurant designs, opening to large crowds and the accolades of fans affectionately known as Buenoheads, new and old. This success has also been augmented with the implementation of a new site selection model developed by Buxton, a Fort Worth-based consumer analytics firm. The two most recent openings of the latest prototype are located in the Tulsa area.
Pete Belcher, Vice President of Franchising, said, “We are pleased to offer the markets of Houston, College Station, Memphis, Midland/Odessa, Nashville, Omaha, Shreveport and Topeka for development. Our franchisees there will benefit from these recent upgrades, which strongly deliver on our brand positioning of Fast Casual Quality at Fast Food Price and Convenienceâ„¢. They will also have access to data from a new site selection model representing the latest in technology to evaluate potential new trade areas.â€