Nu Skin Aims For B2bn

Bangkok Post:

Nu Skin Enterprise (Thailand) Co, the multi-level direct sales firm, expects to achieve sales of 2 billion baht by the end of this year, two years ahead of its earlier projection.

Despite the country’s political unrest in April and May, Nu Skin in the first seven months of this year expanded its sales by 40%, compared with 15% growth in the same period last year. Driving growth this year has been ageLOC, a new anti-ageing product line, according to president Pakapun Leevutinun.

ageLOC is touted as a turning point for the anti-ageing market around the world. In the first three days after its launch in the US, sales totalled 600 million baht while sales in the same period in Singapore and South Korea were 500 million and 900 million baht, respectively.

In Thailand, the company expects ageLOC will create sales of at least 500 million baht or 25% of Nu Skin total annual sales.

ageLOC is a result of co-operation between Nu Skin and the US-based Gene Life Gen Technology Institute, to reduce wrinkles at the genetic level.

Mrs Pakapun said anti-ageing products were recording enormous sales growth of about 20% every year. In Thailand, the market is worth about 1.1 billion baht or 14% of the total facial-care market worth 7.8 billion baht.

Logo from Nu Skin

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