German chainsaw manufacturer Stihl is using New Zealand as a test market for its concept of a nationwide chain of franchised power tool retailers.
This country is the first place in the world the company will try Stihl Shops – conversions of owner-operated dealerships into Stihl franchises selling a range of top-branded power tools.
If the concept works it will be rolled out elsewhere in the world, New Zealand managing director Jim Bibby says. Continue reading this post.