Wayne’s Coffee® Selects MEFranchising® To Grow In Saudi Arabia

Online PR News:

MEFranchising Managing Director Mohammed Alnassar today announced the collaboration with Wayne’s Coffee to help the coffee chain develop new partnerships and expansion strategies. The coffee chain already has 100 outlets in 10 countries and looks to build its foot print in the Middle East.

Today’s announcement followed the anticipated opening of Wayne’s Coffee Panorama Mall in Riyadh, the company’s second unit in Saudi Arabia this year.

By collaborating with MEFranchising, Wayne’s Coffee is solidifying its position as the first Swedish Food and Beverage Company to enter the Middle East and aims to establish a new company in the Arabic peninsula this fall.

“The Wayne’s Coffee brand resonates well with the Middle Eastern coffee drinker. By tapping into our strategic local knowledge and franchising experience in the Middle East, the launch of Wayne’s Coffee in Riyadh was seamless.” says Mohammed Alnassar.

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