MediaPost is reporting that according to a new study by ExactTarget, consumers who are active on Twitter are three times more likely to impact a brand’s online reputation through syndicated tweets, blog posts, articles, and product reviews than your average, non-tech savvy shopper.
ExactTarget’s research also supported the notion that tweeters have plenty of good reasons (like discounts, sales, plus news and information about the company) to follow the brands they like on the microblogging platform.
The study even found that daily Twitter users are approximately three times as likely as other Internet users to upload photos, four times as likely to blog, and three times as likely to post ratings and reviews, and almost six times more likely to publish articles.
Photo by ExactTarget.