I’ve never been a fan of the band, but have always marveled at the culture surrounding them — truly a unique following, turning each concert into an event beyond just music, reports Jon at 800CEORead.com.
David Meerman Scott’s and Brian Halligan’s Marketing Lessons From the Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History looks not only at the culture phenomena — the people that create the parking lot festival, the bootleg merchandise, the live recordings, etc. — but also the band’s relationship and collaboration with all this.
In many ways, the group worked to be conductors for all this activity to happen.
You want to tape our concerts? We’ll set up an area for you to bring in equipment.
You want to sell t-shirts with our logo on it? Sure, just pay this small vendor fee.
And that’s where you really start thinking about the business side of the Grateful Dead. How much does your company work with customers to accommodate their interests, as opposed to telling them what they can’t do?
Photo by Wiley.