With rising food prices, shopping around for a cheaper deal is high on the agenda for consumers, which is good news for entrepreneur Suleman Sacranie.
Suleman, 21, abandoned his chemistry degree at Leicester University, to launch discount food website 99pshopper.com earlier this month.
The site offers brand-name products and everything is priced at 99p or less. Further reductions are available to bulk buyers.
Suleman, from Leicester, says the idea was inspired by his father and grandfather, who have run a string of shops. Read more.