Toilet Business Opportunities


Modern-day squat evangelists make money off the claim that a “more natural” posture wards off all sorts of health problems, from Crohn’s disease to colon cancer. Inventor Jonathan Isbit runs a modest online business selling Nature’s Platform–a homemade, $150 device that fits over toilets to make them more like holes in the ground.* (He also posted the Bockus quote above to the Wikipedia entry on defecation.) Other entrepreneurs peddle similar products, like the In-Lieu, the Lillipad, the Evaco toilet converter, and, for those who don’t like explaining their squat platform to house guests, a $688 Japanese toilet that lets users switch among different squatting and sitting postures, from the “East Asian squat” to the “aft sit.” (Confused? Watch the video.)

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